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?Top 10 Chinese internet slang expressions of 2020

By Wang Yiming
0 Comment(s)Print E-mail China.org.cn, December 29, 2020
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# Livestreaming-commerce 直播帶貨

A villager and a livestreaming host present handmade noodles to be sold during a live video stream in Wantian township of Quzhou city in east China's Zhejiang province, July 18, 2020. [Photo/Xinhua]

Livestreaming-commerce is a new term used to describe the combination of video livestreaming and online shopping. Sellers broadcast live on streaming commerce platforms to showcase their products, trying them on and describing them to people watching at home.

Over the past few years, sales via livestream have been steadily growing. In 2020, home quarantine measures due to the COVID-19 outbreak forced many people to shift their shopping habits online, contributing to a boom in internet-based purchases. Now, people from all walks of life — including farmers and even government officials — took to the web to sell products via livestream as a way to counter the economic fallout from COVID-19.

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